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Rondo Estrello

Dallas,TX
972.741.4088

Portfolio
What I do

Web

Freeman Co – Website Redesign

With this project we were tasked with refreshing the Freeman Co website to achieve better user experience and showcase the creative work and additional products and services that many don’t realize the company not only offers, but is very good at.

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Dallas Ad League Foundation – Website Redesign

This is my current redesign of the DALF website. which has just been approved and is actually in production now. It is being built on the mighty Drupal CMS.

The Dallas Advertising League Foundation (DALF) is the philanthropic arm of the Dallas Advertising League. Javelin, the agency I currently work for, has a pro-bono relationship with the foundation where we design and host their web presence every two years or so.

This is my current design, which has just been approved and is actually in production now. I was able to reorganize the homepage into 4 main pieces – 3 being actionable, with giving dominant prominence to the ‘Donate’ action.

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Conagra Food Foundation – Interactive Hunger Map

This is a website/app that I designed for the Conagra Food Foundation. The map portion of the site utilizes the Google Maps API to display loads of data.

Conagra Food Foundation Hunger Map

This is a website/app that I designed for the Conagra Food Foundation. The map portion of the site utilizes the Google Maps API and custom overlays to display loads of data including:
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Enterprise Spectrum – Website

Enterprise Spectrum is the sister firm to the agency, Javelin, I currently work for. The company offers a wide range of analytic services, no creative. When the companies split, I was tasked with designing the website from scratch.

Enterprise Spectrum Measurement Applied Analytics website

Enterprise Spectrum is the sister firm to the agency, Javelin, I currently work for. The company offers a wide range of analytic services, no creative. When the companies split, I was tasked with designing the website from scratch.

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Design Guide – Magazine Rebrand

Design Guide Magazine Rebrand and website

Design Guide logo

Design Guide is an established interior design magazine based in Dallas, with magazine’s in the Dallas, Austin and San Antonio markets. This brand was 15 years old when we got a hold of it. It was definitely time for a refresh.

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ING Compare Me – Web App

This is ING’s financial comparison tool where you can compare your financial situation to peers like you. I was responsible for the visual design and helped with UX & UI design.

ING Compare Me - Web App

This is ING’s financial comparison tool where you can compare your financial situation to peers like you. I was responsible for the visual design and helped with UX & UI design.

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Mitsubishi eNewsletter

Mitsubishi eNewsletter – Mitsubishi Motors
Mitsubishi’s only eNewsletter at the time. We created this from the ground up using current best practices, stylish design, and compelling content. It was our client’s greatest performer.

Mitsubishi eNewsletter

Mitsubishi’s only eNewsletter at the time. We created this from the ground up using current best practices, stylish design, and compelling content. It was our client’s greatest performing program.

Print

Panthcodar Magnus The Hunter – Poster

Cody Thrift as Panthcodar Magnus The Hunter

This poster was born out of an idea that my former associate creative director, Lori Tutt, and I came up with to initiate/haze new employees into the agency. We coined it, “Operation Everyone’s Creative“.

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Jack Bauer – ‘American Gangster’ Poster

Tonight marks the end of an era. One of the greatest shows in the history of television, IMO, has come to an end. I jumped in on ‘24′ in its fourth series. After I finished that series I went out and bought series 1-3 and was hooked – I have been ever since. This is a tribute piece to one of the greatest (fictional) American gangsters we’ve come to know and love.
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Design Guide – Magazine Rebrand

Design Guide logo

Design Guide is an established interior design magazine based in Dallas, with magazine’s in the Dallas, Austin and San Antonio markets. This brand was 15 years old when we got a hold of it. It was definitely time for a refresh.

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Social - New Media

‘Pushing Buttons’ a Video Blog

Pushing Buttons‘ is a video blog that I launched at Slingshot. The vision for this blog was to serve as a self-promotional tool for the agency that:

  • drives traffic to the agency website, mainly via social media sharing and search.
  • acts as a conversation starter with brands that we might be interested in starting a relationship with.
  • establishes the agency as a thought leader in the mobile and emerging technologies/marketing platforms.

There were a lot of considerations that went into the concept and production of the blog. Here’s a few of the highlights:

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Team CJ – SXSWi 2010 Panel – Promotional Video

This is a video that I put together to promote a panel idea we submitted for SXSWi 2010. I worked with fellow In-This-Economy co-founders, Derek Rundgren and Rachel Pinn, to produce this piece.

Once our idea made it into the panel picker, we decided that we couldn’t just let the idea work by itself - we needed a tangible vehicle to promote it. This is what we came up with.

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latest news

I’m Back – The new & improved rondostar.com

Posted on Wednesday, 26th May, 2010

Hello. I think it’s safe to say I am officially back. It’s been a long time coming. I’ve spent a couple months trying to figure out how, exactly, I wanted this website to work and I think my website and I are finally getting along again. That’s not to say that I won’t continue to [...]

Testimonials

Lori Tutt likes me

Posted on Wednesday, 24th August, 2011

“Rondo possesses a unique creative talent that is beyond words. (Even for this seasoned copywriter.) He’s a very strategic thinker and has a powerful approach to always seeing the big picture. Rondo’s social media expertise helped through many a jam and introduced me to the value of new media networking.”
-Lori Tutt, [...]

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