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Rondo Estrello

Dallas,TX
972.741.4088

Archive for the ‘portfolio’ Category

American Airlines – Check it out. Check it off. Promotion

Wednesday, February 29th, 2012

The American Airlines – Check it out. Check it off. promotional web experience is a cross promotion with MasterCard, where, with a somewhat limited budget we were tasked with generating bookings through the card.

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Deep Ellum Arts Festival 2011 – Some Photos

Thursday, April 7th, 2011

I took some photos at the Deep Ellum Arts Festival last weekend. Here are a few of my favs:

Deep Ellum Arts Festival 2011 Deep Ellum Arts Festival 2011 Deep Ellum Arts Festival 2011

Check out the rest of the set here.

Thanks for looking!

Freeman Co – Website Redesign

Wednesday, March 23rd, 2011

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My Flirt with Fashion Photography

Wednesday, March 9th, 2011

It’s true.

For a brief moment in my creative career I thought I wanted to go into fashion photography. I even held a few semi-legit fashion shoots. It was a fun stint where I learned a lot about studio lighting, post production, composition and (most importantly) interacting with people. It’s not as easy as you think to make a person feel comfortable and make good photographs.

Here’s some of the stuff:

Tara 1 isabelle 1 diana dee 1

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‘Pushing Buttons’ a Video Blog

Wednesday, March 9th, 2011

Pushing Buttons‘ is a video blog that I launched at Slingshot. The vision for this blog was to serve as a self-promotional tool for the agency that:

  • drives traffic to the agency website, mainly via social media sharing and search.
  • acts as a conversation starter with brands that we might be interested in starting a relationship with.
  • establishes the agency as a thought leader in the mobile and emerging technologies/marketing platforms.

There were a lot of considerations that went into the concept and production of the blog. Here’s a few of the highlights:

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Dallas Ad League Foundation – Website Redesign

Wednesday, June 2nd, 2010

The Dallas Advertising League Foundation (DALF) is the philanthropic arm of the Dallas Advertising League. Javelin, the agency I currently work for, has a pro-bono relationship with the foundation where we design and host their web presence every two years or so.

This is my current design, which has just been approved and is actually in production now. I was able to reorganize the homepage into 4 main pieces – 3 being actionable, with giving dominant prominence to the ‘Donate’ action.

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3 pages

latest news

I’m Back – The new & improved rondostar.com

Posted on Wednesday, 26th May, 2010

Hello. I think it’s safe to say I am officially back. It’s been a long time coming. I’ve spent a couple months trying to figure out how, exactly, I wanted this website to work and I think my website and I are finally getting along again. That’s not to say that I won’t continue to [...]

Testimonials

Lori Tutt likes me

Posted on Wednesday, 24th August, 2011

“Rondo possesses a unique creative talent that is beyond words. (Even for this seasoned copywriter.) He’s a very strategic thinker and has a powerful approach to always seeing the big picture. Rondo’s social media expertise helped through many a jam and introduced me to the value of new media networking.”
-Lori Tutt, [...]

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