Dallas Ad League Foundation – Website Redesign
The Dallas Advertising League Foundation (DALF) is the philanthropic arm of the Dallas Advertising League. Javelin, the agency I currently work for, has a pro-bono relationship with the foundation where we design and host their web presence every two years or so.
This is my current design, which has just been approved and is actually in production now. I was able to reorganize the homepage into 4 main pieces – 3 being actionable, with giving dominant prominence to the ‘Donate’ action.
It is being built (as a lot of my projects have been) on the mighty Drupal CMS. The website is also designed with jquery slider navigation to behave very similar to Crush + Lovely. Lots of thanks to those guys for the inspiration. The center portion is slides, while the navigation, logo and ‘Donate” button are static.
I can’t wait to see the live website in action.
UPDATE 7/21/2010: The site is live. Chris Ruppel on the Drupal.
Fresh marketing mind with the knack for award winning design and art direction, social media strategy and photography: I bring passion and innovative thinking to each and every project I am involved in. I hold a diverse marketing background with agency experience, in-house creative and large-scale freelance. I pride myself as a student of the Internet and crave being on the bleeding edge of industry trends and best practices. 
