Design Guide – Magazine Rebrand
Posted on Wednesday, 12th May, 2010
Design Guide is an established interior design magazine based in Dallas, with magazine’s in the Dallas, Austin and San Antonio markets. This brand was 15 years old when we got a hold of it. It was definitely time for a refresh.
Me and a small team worked to transcend not only the brand, but the magazine’s online presence. We refreshed the following:
- Logo
- Tagline
- Color palette
- Media kit
- Magazine exterior and interior
We also produced a highly functional website, built on the Drupal CMS, which makes updating and adding new content a breeze. This website is rich with features and was built with the intention of bringing in tens of thousands of dollars in new ad revenue. The site also features a filterable product and services directory. All in all, a big win.
The rest of the team:
Fresh marketing mind with the knack for award winning design and art direction, social media strategy and photography: I bring passion and innovative thinking to each and every project I am involved in. I hold a diverse marketing background with agency experience, in-house creative and large-scale freelance. I pride myself as a student of the Internet and crave being on the bleeding edge of industry trends and best practices. 
